Insights

EM OVERSHADOWS DM IN TERMS OF US-BOUND TRAVel

Over the past few years, the main profile of visitors to the US have changed, with emerging markets such as China overshadowing developed markets including Canada and Western Europe. Not only are more Chinese travelling to the US, but they are spending more than their peers from the traditional markets. In 2013, the average Chinese traveler was expected to spend USD 6,000 on a single trip to the US, which is 50% higher than the corresponding figure from mature market.