Korea Export Insurance Corporation or KEIC assumed the new name Korea Trade Insurance Corporation or K-sure on July 7, 2010, on its 18th anniversary, by amending the Export Insurance Act of Korea adopted in 1968, granting K-sure an increased scope of business to cover import transactions on top of export and overseas investment transactions. K-sure was born out of the need to provide
comprehensive support to overall international transactions in line with
a growing interdependence between trade and overseas investment.
K-sure’s import insurance scheme (the first import
insurance product to be introduced during the first half of 2011) will
facilitate Korea to better secure commodities and natural resources that
are vital to the national economy and boost future growth engines that
will lead the global market including in the green and cultural contents
fields.
Along with the name change, came a new corporate
image (CI), visions, organization, internal policies and management
philosophy. In other words, K-sure is now geared toward providing
comprehensive trade and investment support and will push Korea forward
into a better future.
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